OBJECTIVE

Make positive contributions to local community and culture while utilizing skills in audio-engineering, communication and content marketing.

EDUCATION
University of Wisconsin - Milwaukee
B.S. INFORMATION SCIENCE & TECHNOLOGY, 2012
» HTML & CSS » SEO & Digital Marketing
» Adobe CS » Network Connectivity & Communication
» PHP & SQL » Digital Multimedia Design
» Graphic design » UX and Responsive Design Methods
Milwaukee High School of the Arts
2001
» Technical Theatre » Music Theory
» Performance Theatre » Jazz Performance

EXPERIENCE
Sterling Commerce Group - Rocket Clicks Menomonee Falls, WI
2013 - 2014
Email & Social Media Analyst
  • » Compose engaging, conversational copy for email and SEO projects
  • » Accountable for self-managing, championing and completing multiple large scale projects every quarter
  • » Code and create responsive email templates, while looking for suitable progressive enhancements
  • » Schedule and automate marketing and remarketing emails
  • » Using A/B split testing, improved the effectiveness of email marketing by 40% (approx. $80,000)
  • » Monitor and manage social media channels
  • » Create images and edit video for use in display and social media campaigns
  • » Test and implement new vendors and services
  • » Work with the marketing and sales teams to improve or replace precesses
  • » Designed internal call-fow IVR and script to focus on customer interaction and business needs
  • » Introduce marketing concepts to new sales hires
  • » Manage customer reviews and integrations with Google and Bing
  • » Plan office events and take create company surveys as a member of the Rocket Clicks Culture Committee
Schlossmann Automotive Group Milwaukee, WI
2013 - 2014
WEB AND E-COMMERCE DIRECTOR
  • » Manage and maintain of multiple dealership domains and
      e-commerce websites
  • » Create advertising and marketing materials for dealership
      promotions and campaigns
  • » Monitor and report keyword and traffic data utilizing Google Webmaster
      tools, Analytics, SERP rankings, et al.
  • » Work on multiple projects along a complex timeline
      while meeting project deadlines
  • » Monitor and manage social media channels across all domains:
      Facebook, Twitter, Google+, Yelp and Pinterest
  • » Research, create and manage original content to support SEO marketing strategy: geo-location, long tail keywords and semantic search
  • » Manage PPC campaign through Google Adwords and third party service
      providers
  • » Create custom email campaigns tracked using Google campaign codes
  • » Created custom goals in Google Analytics to track ROI
  • » Provide support and training for multiple integrated systems, applications
      and processes
  • » Primary tools Include: HTML/CSS, Photoshop, Illustrator, Dreamweaver,
     Hootsuite, Magento, Excel
Cascio Interstate Music New Berlin, WI
2008 - 2013
DEPARTMENT COORDINATOR AND SALES ASSOCIATE:
PRO AUDIO AND TECHNOLOGY
  • » Responsible for managing the pro audio, keyboard and recording
    departments and the associated staff
  • » Focused on the customer, to design"best-fit" solutions based on
      their specific needs and requirements, while meeting specific
      time and budgetary constraints
  • » Regularly managed and coordinated projects between departments
  • » Applied problem-solving skills to assist customers with computer
      software and hardware issues
  • » Performed on-site and off-site training for groups and individuals
  • » Regularly
  • » Provided live sound engineering for in-house events and Casio local stage at Summerfest from it's inception through 2013
The Exchange Milwaukee, WI
2003 - 2004
ASSISTANT RECORDING ENGINEER
  • » Gained foundational digital and analog recording skills through practical in-session training
  • » Worked with Pro Tool, under guidance, while developing editing and mixing disciplines
  • » Helped create an atmosphere conducive to creative thought
      and media production
  • » Learned fundamental acoustic principles and assisted in the construction of various isolation devices
Freelance Milwaukee, WI
2004 - Present
  • » Various recording projects including Fresh Cut Collective, Buffalo Gospel and Midwest Death Rattle
  • » Area Musician with Midwest Death Rattle, Fresh Cut Collective (past), Fable and the World Flat (past), Revision Text (past)
  • » Website Design and maintenance primarily using Wordpress